During my tv binge (that is dying, mind you), I saw this commercial about how good spreads good. And ultimately, how everything comes around. In the first scene, a toddler drops something on the ground while the mother is looking elsewhere. A man walking up picks it up and hands it to the mother. The mother walks into the coffeeshop and sees a mug that is above to fall. She shifts it over for the owner. And someone overlooking the moment does something good…etc. etc. A pay it forward kind of thing.
I was impressed with how it was nicely done. Although I have no idea what it was advertising or branding now. Sounds like an insurance commericial.
It’s true that when someone helps us, we do feel more helpful as a result. When we feel good, we will attempt to make others feel good unintentionally and intentionally.
One thing I noticed is that people are never that aware and observant. Today, after I had gotten something at Trader Joe’s, I drove out of the parking lot. A man walking to the store something on the ground in front of me. I stopped to let him pick up. And a woman walking to my left threw up her hands in exasperation-a why are you slowing me down gesture and didn’t notice why I stopped. So did I cause her to have a frustrating moment? Will she pass her frustration to others? And for the man or observers, will they pass the good will? We can’t make everyone happy.
Another commercial I have liked recently is that mastercard commercial. The scissors dancing on the ground cutting up credit cards. It’s just a visual pleasure (and incredibly superflouous). The best scene was when there was toddler (encouraged by the mom) to drop a credit card to the dancing scissors. Doesn’t the mother know that dancing scissors are dangerous? Well, what if you could start over? But I wouldn’t.