Identity in 30 minutes

At first, I was slighted. Then…it makes me wonder how many logos and names out there are influenced by things around us.

2 thoughts on “Identity in 30 minutes

  1. I’m not really sure I get the point of this. Are they showing that marketing works? Yeah… that’s why people do it… Are they trying to stick it to the marketers? Because I don’t really believe that these two guys will take their embarrassment back to other marketers… It’s an interesting story, but I’m confused as to why someone would take the time and pay the money to do this.

  2. Yeah, I was a bit lost at first too.
    I think the main point here is that things we see leave a lasting impression in our minds, even if it’s not something we pay much attention to.

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