{"id":2409,"date":"2008-11-21T23:26:19","date_gmt":"2008-11-22T07:26:19","guid":{"rendered":"http:\/\/of.jennism.com\/?p=2409"},"modified":"2008-11-21T23:26:19","modified_gmt":"2008-11-22T07:26:19","slug":"but-pink-is-not-in-my-vocabulary","status":"publish","type":"post","link":"https:\/\/of.jennism.com\/?p=2409","title":{"rendered":"But pink is not in my vocabulary"},"content":{"rendered":"<p>&#8220;Girls like pink,&#8221; Lance of RockYou declared during a panel at the <a href=\"http:\/\/webplay.eventbrite.com\/\">WebPlay<\/a> conference.  He described how he increased the conversion rate by switching an orange button to a pink button with glitter.<\/p>\n<p>Later, I found him and asked for clarification.  I had been slightly offended coming from a background of user experience.  A pink button is no more usable than an orange button.  Preference doesn&#8217;t mean it is usable.  People prefer complicated washing machines, but not because it&#8217;s very usable but because it reflected their personality, their lifestyle, that eliteness equaled complexity.<\/p>\n<p>&#8220;How did you know?&#8221; I asked, trying not to be insulted that a girl like myself would like pink.<\/p>\n<p>&#8220;A\/B testing,&#8221; he responded.<\/p>\n<p>I pressed him further for insight.  Perhaps a revelation that I wouldn&#8217;t have thought of.  Pink represented the teenagers&#8217; lives?  Pink made an emotional connection to their identity.  It was a form of self-expression?<\/p>\n<p>&#8220;No girls just like pink,&#8221; he responded flatly.  &#8220;Believe me, they do.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Girls like pink,&#8221; Lance of RockYou declared during a panel at the WebPlay conference. He described how he increased the conversion rate by switching an orange button to a pink button with glitter. Later, I found him and asked for &hellip; <a href=\"https:\/\/of.jennism.com\/?p=2409\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2409","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/of.jennism.com\/index.php?rest_route=\/wp\/v2\/posts\/2409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/of.jennism.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/of.jennism.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/of.jennism.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/of.jennism.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2409"}],"version-history":[{"count":0,"href":"https:\/\/of.jennism.com\/index.php?rest_route=\/wp\/v2\/posts\/2409\/revisions"}],"wp:attachment":[{"href":"https:\/\/of.jennism.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/of.jennism.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/of.jennism.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}