…they buy why you do it.<\/p>\n
Which seems rather simple as we watched the video in the staff meeting on Monday.<\/p>\n
I met an older guy a few weeks ago during a tech meetup. When he approached us, he declared that he created something innovative. He pointed at his bike. I saw a colorful pinwheel attached to the handlebars. I tried hard to look for something. I started opening my mouth to laugh when I realized that he was not joking. “These are fun and safe!” he exclaimed.<\/p>\n
I saw the packaging. A clear packaging stabled to a poorly design cardboard label featured stock photos of a happy girl on bike and happy mommys. In the kindest way possible, I asked, “Do these sell for 99 cents?”<\/p>\n
Being polite, I decided not to ride away from him and let him spit out (literally and figuratively) his plan to me. And through it all, I challenged him. Not quite asking the why, I continued to ask, “What unifies all of this together? What is the mission?”<\/p>\n
That’s when he stepped forward and smiled. “This is just a small part of the puzzle, Jennifer.” He touched me on my arm for emphasis. “This is going to help me be an environmental activist.”<\/p>\n
His eyes glowed with passion.<\/p>\n
At that moment, I felt uncomfortable and took a few steps back. Whether it was the awkward touch that kept increasing in frequency or how I sensed that…I couldn’t buy the why<\/i>. It was unrelated. I saw the bright colors. The sparkles. The oddly shaped attachment. And I thought, why would I ever buy this?<\/p>\n","protected":false},"excerpt":{"rendered":"
…they buy why you do it. Which seems rather simple as we watched the video in the staff meeting on Monday. I met an older guy a few weeks ago during a tech meetup. When he approached us, he declared … Continue reading