Compliments of work, I saw Helvetica the movie.

Yes, a movie about a font and how it has changed life.

That’s right. I rarely if ever use Helvetica by choice. It’s set by default. Or at work, we use a standard Helvetica Neue. I like 45 Light the most. It’s elegant, clean and simple.

But the font? It’s used by the majority of logos today. Apparently American Airlines has used it…and has never changed the logo. And so much more. Street signs. Plain print.

But the movie though is also about the type designers, never captured in film before. They are witty and incredibly tied to their work. Some are insane. Some probably have been trapped inside a room forever.

And oddly enough, it was a good well-made film. The editor of The Wire and the cinematographer of Borat. But an amateurish director that elongated the Q&A too long and reflected significant in his work.

Granted, it is the first film about a typeface.