Note: The 2010 scavenger hunt is over (a concluding post will come soon) and we got first place out of 121 teams! This is a series explaining the background and thinking of our missions of the SF Street Food Scavenger Hunt 2010!

Mission: There are _____ days in a year and one place that sells them all canned, bottled and delicious. Go there, and find your favorite of these local products. Your creative challenge here is to make your own commercial for the local goods.

Thanks to Cynthia, I realized that there are 365 days in a year. And there’s only one store that sells THEM in the city.

As an aside, I was annoyed that my gift card from Bloomspot didn’t arrive in time for my hasty shopping spree at the Noe Valley location.

Chris helped me craft the story. Which was completely zany and out there. Many people told me later that…they didn’t get it. But that it was still hilarious.

If I had more time, I would have made it a la Don Draper with intense emotional insight. Ideas like: There are 365 days in a year, but there is only one birthday. Don’t miss it. OR Good food brings lovers together.

I shot the video twice. The first time I didn’t have my handy cameraman—he was obsessively working—so I filmed it by myself which didn’t work that well. Then the second time, I filmed the first part by myself and he directed the second part (the long shot). I created the video quickly. Minus the first attempt, the time that it took from original concept to gathering props to a video on you tube? About 3 hours—1 hour for shopping, 30 minutes for set up, 45 minutes to film, 30 minutes to edit, 15 minutes to upload.

Apparently, I forgot to turn off the HD option, thus the black bars.

The video concept was this:
Looking through the kitchen, finding a lot of foods labeled with 365. Realizing that something doesn’t feel right. Realizing that I AM LABELED “364”! Wake up and relived that it was a dream.

And now I present the video!